In the journey toward conquering high-end export markets such as the EU, the U.S., and Japan, understanding and selecting the right Voluntary Sustainability Standards (VSS) is a strategic step for Vietnamese agricultural businesses – especially those in the nuts, coffee, and spices sectors.
Standards Map – a platform developed by the International Trade Centre (ITC) – serves as a powerful tool for searching and comparing more than 300 international sustainability standards applicable to agricultural products.
Through this platform, businesses can:
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Quickly search for standards relevant to their target markets, product categories, and customer segments.
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Compare in detail between major standards such as Fairtrade, GLOBALG.A.P., Rainforest Alliance, EU Organic, USDA Organic, and many others.
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Develop a green transition roadmap based on data-driven insights and practical guidance.
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Self-assess their readiness through the built-in quick-scan & self-assessment tools to understand their current position on the path toward international certification.
This is truly a “compass” that helps Vietnamese agricultural businesses proactively approach green export markets, rather than passively reacting to buyer requirements.
Access now: https://resources.standardsmap.org/knowledge/
Start your journey to explore and identify the most suitable sustainability standards for your agricultural products today!
Together with GEVA – empowering Vietnamese businesses toward green, transparent, and sustainable exports.
About GEVA
The “Incubating and Accelerating Green Exports through Voluntary Sustainability Standards (VSS)” program is funded by the Government of Switzerland, co-managed by the International Trade Centre (ITC) and the Vietnam Trade Promotion Agency (VIETRADE), Ministry of Industry and Trade, and operated by KisStartup JSC during April 2025 – April 2026.
The project aims to enhance green export capacity of Vietnamese businesses through the adoption of VSS by providing a comprehensive support ecosystem — including training, consulting, incubation, acceleration, and international market linkage — to help businesses meet increasingly stringent global market requirements.
Contact Information
Fanpage: GreenExport Vietnam
Website: https://greenexport.vn/vi
Email: hello@kisstartup.com
Contact: (+84) 0392161403 (Mr. Hieu)