At the Vietnam International Sourcing Expo 2026, Thu Dan Tea showcased its products for one day at the Green Export booth. On the first day, approximately 100 trade visitors and members of international buying delegations visited the booth to explore Vietnamese tea products.
Thu Dan Tea’s information was also featured in the Green Export joint catalogue and shared with approximately 100 importers and buyers, helping expand market outreach beyond the exhibition.
From Local Tea-Growing Areas to a Value Chain
Thu Dan Tea’s green business model is built on the combination of local tea-growing areas, farming experience, processing technology, and quality standards.
The company develops Oolong tea products from the Northwestern tea-growing region, combining local tea cultivation and harvesting expertise with modern processing methods, including Japanese fermentation technology.
Rather than focusing solely on finished tea products, Thu Dan Tea offers a diversified supply model, ranging from bulk tea leaves and raw tea materials for partners seeking private-label or further processing solutions to packaged tea products for the retail market.
This approach helps add value to tea materials throughout the production chain while enabling the company to respond to different B2B customer requirements.
Connecting Raw Materials – Technology – Standards – Markets
A notable aspect of Thu Dan Tea’s model is its ability to connect tea-growing areas with processing technology and market requirements.
The company develops its production in line with standards such as HACCP and ISO 22000, has 4-star OCOP products, and has experience exporting to China and Taiwan. These are important foundations when engaging with international buyers, particularly those looking for tea materials with stable supply capacity and consistent quality.
At the Vietnam International Sourcing Expo, the demand for Tencha tea leaves as raw material for Matcha production also opened up a potential B2B opportunity. The buyer expressed interest in starting with a small trial quantity before considering larger orders, subject to the raw material meeting requirements for quality, color, flavor, and consistency.
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