Green Rice, Sustainable Coffee – Vietnam’s Journey to Low-Emission Agricultural Exports

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From Rice Fields to Japan: Low-Emission Rice Goes Global

On June 5, Vietnam successfully exported its first batch of “green rice” to Japan. This marks a key milestone under the national program to cultivate 1 million hectares of high-quality, low-emission rice in the Mekong Delta by 2030. Beyond rice, this model sets the stage for other crops like coffee, pepper, and fruit to join the global low-emission supply chain.


Expanding to Coffee: Towards a Low-Carbon Agricultural Powerhouse

Coffee is next in line under the green agriculture initiative. From sustainable farming and energy-efficient processing to traceability and deforestation-free sourcing, Vietnam is aligning with EU’s strict EUDR standards, effective from 2026, to safeguard its export markets.


Carbon Credits – New Revenue from Green Farming

Experts highlight that tracking and reducing emissions opens doors to a new income stream: carbon credits.
As Dr. Trần Văn Khởi (National Agricultural Extension Center) puts it:

“Carbon measurement is the foundation for generating carbon credits, offering producers a new revenue channel.”


Act Now: Go Green or Fall Behind

To thrive in global markets, Vietnamese producers must:

  • Reduce emissions across the value chain

  • Switch to clean energy and smart farming

  • Ensure traceability and compliance with global standards like EUDR and CBAM


Green transformation is not optional — it's the key to sustainable growth and export resilience for Vietnam's agriculture.

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About GEVA:
The program "Green Export Incubation and Acceleration through Voluntary Sustainability Standards (VSS)" is a project funded by the Swiss Government, managed by the International Trade Centre (ITC), and operated by KisStartup from April to December 2025.


The project aims to enhance green export capacity for Vietnamese businesses by promoting the adoption of VSS through a series of training, consulting, incubation–acceleration, and international market connection activities, in response to the increasingly strict requirements of global markets.